While it’s no secret music and fashion have gone hand in hand, one must look with a discriminating eye at the differences between clothing inspired straight from the vibrant culture of underground movements and the mainstream’s attempts to mimic this kind of authenticity.
In 2003, Pitchfork New York Hardwear launched and soon became one of the fastest growing clothing lines affiliated with underground culture. Music fans with a penchant for fashion have taken notice of Pitchfork’s clothing line ever since it began its operation nearly two decades ago.
Endorsing an array of genres and artistic culture including Punk/Hardcore, and Metal acts such as RANCID, ATREYU, AGNOSTIC FRONT, MADBALL, HATEBREED, TERROR and BRICK BY BRICK, to Hip-Hop artists DANNY DIABLO, SLAINE, and Q-UNIQUE — like a mirror, Pitchfork reflects what is happening within the scene today.
As 2020 shifts into high gear, Pitchfork’s primary goals have remained the same. The company takes pride in its steady growth and constant refinement, which have helped turn heads and improve sales on a continual basis.
“Our main goal is to grow — we have no limitations.”
As Pitchfork continues to evolve, look for the company to remain firmly entrenched in the roots of its inspiration in the first place: underground music — a sure sign that these trend setters remain focused on authenticity.
Look for the newest Pitchfork clothing designs today available at the newly launched pitchforkny.com