While it’s no secret music and fashion have gone hand in hand long before even the days of be-bop, one must look with a discriminating eye when examining the differences between clothing inspired straight from the fresh, vibrant culture of viable underground musical movements and the mainstream’s attempts to mimic this kind of authenticity.

In 2003, three longtime friends and dedicated underground music heads, Michael Huie, Derek Buckley (LD), and Warren Lee, were thinking about putting together a clothing line that not only reflected their friendship, but also their passionate love for music and the lifestyle that runs in synchronicity with it. Facing the same aforementioned conundrum, these New York natives decided to start a clothing line that represents both their stylistic and artistic interests and, like a mirror, would reflect what was happening within underground music today.

What they came up with was Pitchfork New York Hardwear– one of the fastest growing brands affiliated with underground music and culture.

As 2006 shifts into high gear, Pitchfork has become one of the most sought after brands of street wear and underground music inspired clothing to grace store shelves in quite some time.

So, how did this company establish such an esteemed reputation so quickly? The answer is actually quite simple.

According to Huie, “We wanted to come out with a product that people from the music scene and our lives could relate to.”Underground music fans with a penchant for fashion have taken notice of Pitchfork’s clothing line ever since it began its operation only a couple short years ago. Originally focusing on the creation of t-shirts, hoodies and hats, Pitchfork has rapidly expanded its horizons, creating new designs for jackets, jerseys, sweat-suits and shorts—all of which reflect the authentic underground flavor music fans continually clamor over. “We create styles that we would wear ourselves and I think that says something about the validity of our company,” Huie affirms.

While Pitchfork’s primary goals have remained the same, the company takes pride in its steady growth and constant refinement, which have helped turn heads and improve sales on a continual basis. Although the company has not quite reached the household name status, the music world sure has taken notice as both highly-acclaimed bands and do-or-die fans have spoken highly of the clothing line.

“Our goal for 2006 is to come out with more intricate designs and more products,” Huie says. “We want to produce items that will fit into different lifestyles. Our main goal is to grow—we have no limitations.”
As Pitchfork continues to evolve, look for the company to remain firmly entrenched in the roots of its inspiration in the first place: underground music—a sure sign that these trend setters are focused on authenticity. Look for the fresh 2006 Pitchfork clothing designs today available at pitchforkny.com with more to hit the streets soon!